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well there’s this underlying belief that you know if you get up and you walk and you’re do get a little degree of moderate exercise that’s good for you well absolutely any kind of exercise is good for you but if you really want to get fit you got to work hard you got to work hard so why has that message been sold to us well partly it’s because the people that are selling Fitness Products want you to believe that you can get away with working moderately also there’s a public health concern it’s really hard to tell people you got to work hard you know if people say look if I got to work really hard to stay fit I’m not going to do anything but you if you as an individual when to get fit uh you got to work hard and the other thing I think is a myth is this idea that you should everyone should be doing just aerobic activity well a lot of the people I talk to and if you look at a lot of the studies particularly for people who are moving up in the demographic uh age categories uh resistance training weight training probably more important uh so you should be doing intense and we’re not talking like light bar belts we’re talking lift and real weights and we’re talking people right up to you know 85 can do that you know you get so many health benefits from from working out even if you don’t get a physiological change and that and I think our our society it’s not it’s it’s just the nature of our culture is so obsessed with Aesthetics and working out for the purposes of looking good uh and that’s the wrong message you should work out just because working out is good for you it should be a lifestyle uh having said that everything that I recommend in the book about working out will nudge you closer to that sort of culturally determined aesthetic ideal that we’ll never achieve but the things I recommend are still the most efficient way to nudge ourselves closer to that …